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Microsoft lands at No. 59 in the rankings for 2007, down from No. 11 in 2004, according to the survey from CoreBrand released Wednesday. “The effect of Apple’s ‘Hi, I’m a Mac’ advertising campaign may have taken its toll on Microsoft,” CoreBrand CEO James Gregory said in a statement.
“The effect of Apple’s ‘Hi, I’m a Mac’ advertising campaign may have taken its toll on Microsoft,” CoreBrand CEO James Gregory said in a statement. “The launch of a series of new products, following a long, relatively dormant period, will be closely watched to see if it will have a positive impact on the Microsoft brand.”
Some other tech firms have also seen their brand on the move. Motorola has dropped to No. 94 from No. 83 in 2006, while Toshiba rose 10 notches over the prior year, to No. 71. And as for that Cupertino, Calif.-based troublemaker, I couldn’t find it on the list.
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March 21st, 2008 at 7:24 pm
Yeah, I guess Apple is getting too proud with their OS. They should realize that Microsoft is not that Bad.
March 21st, 2008 at 7:44 pm
Yeah seriously. I love Macs too, but Microsoft have done a lot by way of changing the world. It’s unlikely we would use computers in such a way if they weren’t around!
March 29th, 2008 at 3:04 am
I love those commercials, they are hilarious!
March 29th, 2008 at 5:04 am
Yeah I think they are funny but they don’t focus on what’s good about a mac, they just pick on windows
April 6th, 2008 at 12:02 pm
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April 9th, 2008 at 4:05 am
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