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In an apparent bid to rapidly gain share of the online browser market dominated by rival Microsoft, Apple is leveraging its vast iTunes install base to recommend that Windows users also download and install the latest version of its Safari web browser.
To date, Apple has sold over 100 million iPods, the majority of which have gone to Windows users who subsequently must install the company’s iTunes software for synching files between their PCs and the digital media players. As part of iTunes, Apple also installs its Software Update mechanism on the Windows-based machines to notify users of iTunes updates, in addition to updates to its QuickTime media software required for several iTunes functions.
It now appears that the Cupertino-based company aspires to use the advantage presented by the Software Update mechanism to muscle its way further up the browser charts at the expense Microsoft’s Internet Explorer and other third-party Windows browsers.