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(PRODUCT)RED-branded products usually cost the same as their “non-(RED)” counterparts. However, a percentage of each (PRODUCT)RED product sold is given to The Global Fund, which helps women and children affected by HIV/AIDS in Africa. Windows and Dell have together joined (RED) to help the cause: the two companies contribute $50 to $80 of each Dell (PRODUCT)RED PC with Windows Vista Ultimate (PRODUCT)RED sold.
Now, Jeff Dossett, Dave Morton, and Melissa Arnot (biographies) are taking the marketing of the Dell, Microsoft, and PRODUCT(RED) collaboration to a whole new level—literally. The three are heading to the summit of Mount Everest with the goal of building awareness of the four PRODUCT(RED) offerings (XPS One desktop, XPS M1330 laptop, XPS M1530 laptop, and 948 All-in-one printer). You can track their progress on the Windows Live Space blog: Everest Team INSPI(RED), or with the Tracker Gadget for the Windows Sidebar. Here’s a quote from the blog to get you INSPI(RED):
EVEREST TEAM INSPI(RED) is motivated not only by the prospect of reaching the summit of Mount Everest, but also by the emergency in Africa resulting from HIV/AIDS. In many countries in Sub-Saharan Africa, AIDS is quickly erasing decades of progress made in extending life expectancy. Average life expectancy in Sub-Saharan Africa has declined to 47 years. In the absence of AIDS, it is estimated that the life expectancy would have risen to 62 years. We can make a difference by purchasing (RED) branded products and services. The more (RED) products that we purchase, the more money will be generated to purchase life-saving anti-retroviral medicines for the millions living with HIV/AIDS in Africa. These brave and proud people need our help and they need it now!
First of all, I would like to congratulate the three for their dedication towards a good cause. Still, I hope that Microsoft and Dell will soon offer some lower-end computers in PRODUCT(RED); the current systems are simply too expensive for me, though I haven’t ruled them out yet. Regardless of what you think of Dell or Windows Vista, what are your thoughts on PRODUCT(RED)?
- Windows (Product) Red Blog: Everest Team INSPI(RED) on Windows Live Spaces