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Microsoft’s Surface moves beyond demoware

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Microsoft’s Surface moves beyond demoware

It’s taken a little bit longer than expected, but Microsoft has its first customer ready to put Surface computers into public use.

Perhaps most interestingly, the first one out of the gate is not one of the company’s earliest partners. Instead, it is cellular carrier AT&T that is ready to make use of the touch-screen computers.

The company will use several counter-height units inside its cellular retail stores. The company is beginning with five stores on April 17: two in New York, one in San Francisco, one in San Antonio, and one in Atlanta. Each store will have a few of the Surface machines where customers can compare the features of different phones as well as check out service plans and view coverage maps. Currently AT&T uses laptops in the store to offer such features.

“We’re in business now,” said Pete Thompson, the general manager of Microsoft’s surface computing unit.

Microsoft had talked about such a retail use for Surface, but in its demonstrations had featured AT&T rival T-Mobile. Thompson said that T-Mobile remains a partner, but he had no update as to when that carrier will be ready to use Surface in its stores.

And, although Microsoft CEO Steve Ballmer has said he wants the consumer version of Surface speeded up, Thompson said he also wants to make sure that the company doesn’t disappoint its earliest customers, who are all large businesses.

Microsoft has said it is aiming to have the consumer version on shelves by 2011, as much as two years earlier than its initial plan.

“We are trying to do the right thing and accelerate where we can,” Thompson said, but added, “I am very much focused on making this initial commercial plan a success without getting distracted.”

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